Understanding Google Adwords

Adwords is a service offered by Google inc. which is equally useful for both advertisers and publishers. It allows them to find out keyword value, keyword searches and keyword competition. It helps publishers to find out better niche for higher rankings and better earnings. Similarly it helps advertisers to predict the amount of traffic which they will receive for a specific amount of budget.

Google Adwords has two main parts:

1. External keyword tool:

It is valuable for webmasters and newbie publishers to find out better niche. Two things are required to be considered:

• Total searches
• Competition

Total searches

This is the number of times a specific keyword is searched in Google. It has two types.

Global searches: the number of times a keyword is sought out globally (in the whole world) per month.

Local searches: the number of times a keyword is sought out in USA in a month.

Competition

How many sites are available for a specific number of searches? For instance, if a keyword is searched 100 times globally and there are only 5 sites related to that, there is very low competition. But if a keyword is searched 100 times and there are 100 sites related to it, then it has got very high competition.

So a keyword with millions of monthly searches but having a very little competition is the best to work on.

2. Traffic estimator:

Traffic estimator is an awesome tool for advertisers to estimate the traffic to their website. Here they can set the cost per click for publisher, their total budget for a specific period and estimate the traffic they will get.

Although traffic estimator is a tool primarily for advertisers but publishers can also use it to find the value of a keyword. How much a keyword is worth per click? I have maintained the lists of high paying keywords using the same technique.

5 Tips to Boost your Adsense Earnings

No one denies that Google adsense is the leading ad serving program. Adsense ads are high paying and original. As Google adsense is the largest ad serving program, so advertisers prefer advertising with Google adsense.

In this post, I will discuss some useful tips that may help you increase your adsense earnings.

1. Content:

When it comes to adsense earnings, first and foremost thing that can boost your earnings is your content. The more natural and unique your content is, the more you can earn through Google adsense. A blog without killer content is like a person suffering from mesothelioma. So give good time and do research work before posting anything to your blog.

2. High Paying Ads:

The placement of ads is determined by first few lines of your post. So you can consider using some high paying keywords in the initial lines off your post, may be by giving an example or resemblance. As I have given the example of a person suffering from mesothelioma in the above paragraph. Because I know mesothelioma is a high paying keyword.Oh, now I used mesothelioma third time. Huh, fourth time. -:p

TIP: This trick is also paying if you are using in-text advertising like INFOLINKS, where the word becomes an ad.

3. Ad placement:

The placement of adsense ads does matter in increasing your adsense earnings. Ads placed above fold (visible to visitors without scroll) can let you have your adsense earnings maximized. It’s true because when a visitor looks at your site at a glance he can figure out if some interesting and eye-catching ad is visible.

4. Size of ad unit:

Size of ad unit is also helpful in maximizing your adsense earnings. Usually the following ad units perform better:

• 728* 90 (Leader board)
• 336* 280(Large rectangle)
• 160* 600(Sky scrapper)

5. Format of ad units:

Mixing ad units with your site theme is an art that may be very paying in maximizing your adsense earnings. When you use this trick, visitors are easily dodged. They don’t actually click an ad. They just think of it to another blog post or URL of your site and hence give you an accidental ad click.

Here are the tips to format your ad units:

• The background color must match the background of your blog.
• Title and text color of your ads must match your content color. For example for ad unit placed between posts, title and text must match your post’s color and font and for ad units in header and sidebar, it must be compatible with their content color.
• For ads placed in between posts, there must be no borders. The border for header and sidebar ads should match their border.

Google Adsense Formula for Earnings, eCPM, CTR,

You might be thinking of how Google Adsense calculates different tracking attributes like CTR, eCPM, CPC, RPM and the most important ESTIMATED EARNINGS. These Adsense formulae have always been confusing because on different sources, different formulae are given. In fact they are inter-related; only the way of expression is different.

There are no hard and fast formulae for CPC and Estimated Earnings.

CPC (cost per click):

It is simply the bid rate set by the advertiser as cost of one click for publisher. CPC ranges from $0.01 --- $60 (but in some rare cases). It actually depends on the keywords you are targeting in your website/blog. Some keywords may give you only $0.01 whereas some be worth $60. For ease please have a look at Lists of high paying keywords here.

Estimated earnings:

Being very simple, Adsense calculates earnings by CPC multiplied by no of clicks.

Estimated earnings = CPC* no of clicks

Example:

Estimated earnings = $1.00 * 10 = $10

But remember as the CPC is not same for every ad so don’t try to calculate earnings by multiplying average CPC with number of clicks.

CTR (click through rate):

CTR gives the relation between number of clicks and page impressions. CTR is actually the number of clicks per 100 impressions.

CTR = (no of clicks/page impressions)*100

Example:

CTR = (50/1000)*100 = 5%

eCPM (effective CPM):

eCPM is a great way to monitor the performance of different ad units. eCPM is helpful while experimenting the various ad units and for effective comparison. It is just an estimate for your future earnings. For instance, you get 10 clicks per 100 impressions and your earnings are $2. Then for 1000 impressions, you can expect to have 1000 clicks and earn $20.

eCPM= (total earnings/total impressions)*1000

Example:

Now let’s see how we can compare two ad units. Suppose you have a Wide Skyscraper unit and a Large Rectangle unit.

Now if Sky Scrapper unit earns you $2.46 over 489 impressions then its eCPM would be:

eCPM= ($2.46/489)*1000= $5.03

And if Large Rectangle unit earns you $1.49 over 345 impressions then its eCPM would be:

eCPM= ($1.49/345)*1000=$4.32

so it’s easier to see that Sky Scrapper unit will earn more than Large Rectangle unit per 1000 impressions. This information is also helpful in determining that placement of Sky Scrapper unit and the ads displayed in it are high paying.

Caution:

You are not paid for anything other than ad clicks. Your real Google Adsense earning is from ad clicks, rest everything is just an estimate or some predictions.

RPM (revenue per 1000 impressions):

It is the revenue per 1000 ad unit impressions. It does not represent how much you have actually earned. To me it’s very similar to eCPM. It just shows a scale how your account is going on. I wish I could remove it from my Google adsense account.

RPM = (estimated earnings/no of ad unit impressions) * 1000

Example:

RPM= ($50/10000)*1000 = $5

Tips For Building Easy Backlinks

Back links are in fact the links from other websites to your website. No doubt back links are one of the finest ways for search engine optimization and boosting your traffic. The number of back links directly estimates your site popularity.

· More back links you have, more popular your site is.

· If you have back links from trusted sites, more trustworthy your site will be in the view of search engines.

Remember the popularity is one of the two factors (second one is relevancy) that decide your page rank. So for good adsense earning, in fact for any type of earning, back links (popularity) do matter.

But the most difficult question is how to get those back links?

Yeah it’s certainly difficult. It’s quite time consuming and boring to build back links. But here I have come up with a list of easy methods to help you build back links and boost your page rank.

1. Leave comments:

One of the best and easiest ways to build back links is to leave RELEVANT comments on blogs related to your niche. As you browse through certain relevant blogs to see what your competitors are doing, you can leave a comment their linking back to your site. But don’t spam your comment by merely saying: “awesome post” or “I like your blog” or any junk like that.

Put some juice in your comment. Read a bit of post, have a look at other comments and then through yours.

You may ask some related question or give your suggestion.

For example:

If the blog post is about ‘high paying Google adsense keywords’; your comment may be like this:

“Hey thanks for the list of high paying keywords. If you don’t mind please check out the value of this (your keyword) keyword for me. Regards."

1. TIP: In order to find relevant blogs, you can type this search query in search engine. Wordpress comments “(your keyword)”

2. TIP: You can consider registering a domain name in blogger. All those names which are unavailable relevant to your niche, they are taken. So you can save them and later visit those blogs and leave comments their.

You can use this trick with top level domains also. But be relevant.

2. Blog directories:

Submission of your blog to different blog directories is a handy way to get a bunch of extra back links. But there are certain tips and tricks to consider which may save a lot of time and help you get through this submission business easily.Learn More:

3. Google Alerts:

Using Google alerts is an ongoing way to build back links. Just go to google.com/alerts and sign in with your Google account and create alerts. Creating alerts is simple. Just put in your blog address, set frequency (how often you want to receive alerts, daily, weekly etc.) and choose location for your alerts to land (your e-mail id or feed) and you are good to go. When you receive an alert, just visit that blog; read the post a little bit and leave a comment there.

The benefits of using Google alerts:

· You don’t have to search manually for blogs to submit comments. They automatically come to your inbox daily.

· They are quite relevant at least from adsense point of view.

· Google alerts are not limited as blog directories or social bookmarking sites are.

List of High Paying Keywords – Miscellaneous

List of High Paying Keywords – Miscellaneous

BEST PAYING REAL ESTATE KEYWORDS
eugene real-estate	$27.69
realtor school	$15.60
find a realtor	$11.91
BEST KEYWORDS - GAMBLING AND CASINO
wynn casino		$21.29
suncoast casino		$16.58
online casinos		$14.63
online gambling		$14.41
online casino		$12.80
wynn casino las vegas		$12.61
tropicana casino		$11.75
casino on line		$10.87
tropicana hotel and casino		$10.84
alienware		$16.45
offshore gambling		$15.09
gambling license		$14.99
online gambling		$14.41
gambling on line		$10.68
wynn casino		$21.29
hold everything		$20.56
online casino		$12.80
tropicana casino		$12.27
monte carlo resort and casino		$10.51
monte casino		$10.25
HIGHEST PAYING KEYWORDS -ELECTRONICS NICHE
laptop data recovery		$23.60
vaio notebook		$22.88
laptop pcs		$18.85
computer notebooks		$18.49
sony cyber shot dsc w7 digital camera		$17.61
laptop computers		$16.18
notebooks		$13.79
rugged laptop		$13.55
pc laptops		$13.43
laptops		$13.34
vaio laptop battery		$12.56
toshiba laptop computers		$12.07
macintosh laptop		$12.00
laptop notebook		$11.51
notebook pc		$11.48
laptop mounts		$11.32
notebook computers		$11.31
vehicle laptop		$10.32
dsc p10 digital camera		$10.05
HIGH PAYING DATING KEYWORDS
singles in las vegas		$20.95
las vegas singles		$19.21
albuquerque singles		$12.32
pensacola singles		$12.19
african american singles		$11.79
american christian singles		$10.60

List of High Paying Adsense Keywords Telecom Niche

Keywords are those words or phrases that people enter in search engines to find out the required information. Keywords are also termed as QUERIES.

Keywords are the fuel for your blog traffic. Remember more traffic means more ad clicks that mean more money. So the choice of relevant keywords is important and so is the value of your keywords. This value decides how much will you get per click. Yeah…. It may be $0.01 to somewhere around $60 (per click). Sounds like a dream??? But it’s true. Very high CPC (Cost per click) is possible but in some rare cases.

Telecom industry is also not behind in the race of high paying keywords. Building your website/blog around any of the following keywords can be very helpful in high adsense earning.

So here you go:

sprint cell phone accessories	$25.44
sprint cell phone	$19.99
nextel cell phone	$18.86
sprint phone	$12.81
matrix cell phone	$12.25
cell phone sync	$11.12
at&t cell phone service	$11.01
international cell phone rental	$10.49
rental cell phone	$10.12
sprint cell phone service	$10.07
singular wireless	$21.81
cingular wireless	$17.26
wireless crm	$15.13
cordless vacuum	$13.80
wireless credit card	$13.62
wireless credit card machine	$13.49
wireless credit card processing	$12.63
att wireless service	$12.39
wireless pos	$12.20
cingular wireless plans	$11.27
att wireless	$11.17
aircard	$10.92
verizon wireless com	$10.18

List of High Paying Automobile Keywords

Keywords are those words or phrases that people enter in search engines to find out the required information. Keywords are also termed as QUERIES.

Keywords are the fuel for your blog traffic. Remember more traffic means more ad clicks that mean more money. So the choice of relevant keywords is important and so is the value of your keywords. This value decides how much will you get per click. Yeah…. It may be $0.01 to somewhere around $60 (per click). Sounds like a dream??? But it’s true. Very high CPC (Cost per click) is possible but in some rare cases.

Car lovers got a good chance to convert their love into income. Below is the list of high paying Adsense keywords from automobile niche. Now you can keep loving your cars and share your love to others to make money online.

Blogging about something you are passionate is good only if you are blogging for the sake of it. But if you are blogging for profit then better use these high paying keywords to blog about.

So here is the list:

auto insurance quote	$57.18
auto quote	$45.01
auto insurance quotes	$39.24
nj auto insurance	$36.31
auto quotes	$33.13
auto insurance ontario	$33.07
safe auto insurance	$31.82
insurance auto florida	$31.38
auto insurance	$31.38
auto accident attorney	$29.51
michigan auto accident	$29.04
san antonio auto	$27.92
new york auto insurance	$27.72
austin auto	$25.47
auto insurance ca	$23.03
mercury insurance auto	$21.03
auto nation	$20.77
auto refinance	$20.56
auto refinance loans	$20.16
las vegas auto	$18.23
philadelphia auto	$17.75
auto insurance canada	$17.74
auto owners insurance	$17.59
denver auto	$16.98
auto accident	$15.15
auto comparison	$15.04
auto loan rate	$14.44
auto	$13.40
auto glass	$12.19
auto loan	$11.68
auto loans online	$11.50
auto loans	$11.46
auto rental	$11.29
new jersey auto	$11.23
auto warranty	$10.93