Google Adsense is the highest paying ad service on the
internet. As it is the highest paying so it has to confront maximum fraudulent
activity. That’s why getting Adsense account has become very difficult due to
strict TOS of Google.
Why people
indulge in fraud:
There are many answers to this question.
- Greed for money
- Urge for being rich overnight
- Lack of patience
- Unwilling to put in effort
- Curiosity to earn from Adsense
People
may think that they can dodge Google. But Google is much smarter than anybody
thinks-it’s the king of the web. Google will easily detect invalid click
activity and will flag your account. Once banned, you can’t reopen your Adsense
account.
What is
invalid/fraudulent activity?
Anything
against Google TOS (Terms of Service) is considered a fraudulent act. It
includes:
Clicking Google ads by yourself through any means
Asking friends to click Adsense ads for you
Exchanging clicks
Designing a program (bot) for automated clicks
Now the
most wanted part, how Google detects invalid clicks:
There are
so many ways Google can detect invalid click activity. Anything you can think
of, being an Adsense publisher is detectable by Google. Because any trick tried
on Google Adsense may be fruitful once but then it is flagged and easily
detected.
Here are some of the ways through which Google detects
invalid clicks:
1. IP detection:
The most
common way of detecting invalid actions is through IP. If the IP you use to
login to your Adsense account and the IP you use to click ads are same then you
are well gone. Google has easy access to every IP connecting to its services
and bots to match the IPs and is very efficient over it.
2. Asking
friends to click ads:
When you
ask your friend, sitting far away from your location, to click ads for you they
usually click the ad and then close it because they are not interested in it. This
way Google detects a click to be invalid.
3. CTR:
Although
high CTR sites are ranked higher but they can pose threat if you exchange
clicks which you should not. CTR 2% to 10% is considered safe. If you exchange clicks, then the frequency
with which impressions come and the location from where they come can be
suspected for invalid activity. 30 impressions coming from one location on a 20
page site is really a foolish thing.
4. Location:
Google can
trace a location even to small towns. So clicking ads from a nearby net cafe or
a friend’s home will cause your account to be banned.
5. Cookies:
Google saves
its cookies on your browser so even if you try to click ads by changing IP,
your clicks will be detected and your Adsense account will be flagged.
6. Using IP
hiding software:
There are
IP hiders freely available but they can also be detected. When you click on
daily basis at a specific time and next day again the same time, you are
suspected. At a specific time your site is visited for some time and next day
again at the same time and you surely get clicks as well, do you think Google can’t
detect it?
7. Other Google
services:
Google has
other services like Gmail, Google Ad words etc. so if you access any of them,
your IP is saved with Google and Google can use that IP to detect invalid click
activity.
Now that you know how Google can detect every possible
fraud, a suggestion is that if your are involved in any of them, quit it at
once otherwise your account will be banned.
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