How Google Calculates Publisher Revenue

Example of Bid Amount on the Search Network.	. How AdSense Payout to Publisher Is Determined All of the bids shown in previous posts are for the "Google Search Network".
AdWords Advertiser Higher Bid $ ON THE SEARCH NETWORK	However, Payout to AdSense publishers is based upon "Content Network Bids" on the "Google Content Network". Bids on the "Content Network" are typically FAR LESS than half as much as for the Search Network. Advertisers pay less for clicks from non-converting webpage content ads.
	Estimated EQUIVALENT AdWords Advertiser Lower Bid $ ON THE CONTENT NETWORK	Class A Website with High CTR High Conversion Rate gets paid High AdSense EPC 70 %	Class B Website with Med. CTR Med. Conversion Rate gets paid Medium AdSense EPC 50 %	Class C Website with Low CTR Low Conversion Rate gets paid Low AdSense EPC 10 %
$ 10.00	$ 1.00	70 ¢	50 ¢	10 ¢
$ 1.00	$ 0.10	7 ¢	5 ¢	1 ¢
Google retains the entire Bid $ on the "Search Network.”		High quality publishers get most of the advertiser bid $. If the high CTR publisher provides high volume, is he rewarded with a higher EPC? I guess yes.	Money is Split.	Google keeps most of the ad $ bid from low quality publishers. Why should they pay them for not performing as well as others and sometimes not performing at all?